Open pricing is a revenue strategy where each room type, channel and segment is priced independently, instead of deriving every rate from a single BAR with fixed offsets. It allows finer control but demands more data and automation.
With fixed derivations, discounting the base rate discounts everything. Open pricing lets a hotel keep suite prices firm while moving standard rooms, or reduce one segment's price without touching another, matching each micro-market's real demand.
The approach practically requires an RMS, since manually managing hundreds of independent price points is unrealistic. Hotels adopting it should verify that their channel manager and PMS can technically handle independent rates before committing to the strategy.
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