Straight buying advice from independent hotel tech advisors. No vendor wrote any of this.
A practical framework for choosing a channel manager: the criteria that actually matter, the red flags to watch in demos, and how to compare vendors without relying on their sales pitch.
A step by step PMS migration checklist for hotels: what to export before you start, how to map your data, when to run systems in parallel and the mistakes that turn a switch into a crisis.
How ChatGPT, Perplexity and AI Overviews decide which hotels to recommend, what you can influence with structured data and reviews, and how to check your own AI visibility without paid tools.
What a hotel tech stack really costs: the layers you are paying for, how vendor pricing models work, the hidden costs of integrations and onboarding, and where to cut without breaking operations.
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