Business intelligence in hotels is the practice and software of consolidating data from the PMS, channels, finance and guest systems into reports and dashboards, so decisions about pricing, marketing and operations are based on numbers rather than intuition.
A hotel BI tool typically pulls reservations, revenue, segmentation and pickup data automatically, then presents trends and comparisons against budget, last year and the competitive set. The value is having one consistent version of the numbers across departments.
The common trap is dashboard sprawl, many charts and no decisions. Effective BI starts from a handful of questions, such as which segments are growing or which channels cost the most, and verifies that every metric is actually being measured before anyone acts on it.
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