WhatsApp for hotels is the use of the WhatsApp Business platform as a guest communication channel, handling confirmations, arrival coordination, in-stay requests and upsells on the messaging app most international guests already have open.
Through the business API, hotels send template messages for confirmations and pre-arrival information and hold free-form conversations within the service window after a guest replies. Integration with a messaging platform keeps conversations tied to reservations and shared across the team.
Open and response rates on WhatsApp typically dwarf email, which makes it powerful and easy to abuse. Consent rules and message pricing enforce discipline, service value first, promotion sparingly. In markets where WhatsApp dominates daily life, offering it is close to expected.
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