RevPAR (Revenue per Available Room) is room revenue divided by total available rooms, or equivalently ADR multiplied by occupancy rate. It is the standard headline metric for comparing hotel room revenue performance.
Because RevPAR combines price and occupancy in one number, it punishes both empty rooms and underpriced ones. It is the metric most used for benchmarking against a competitive set and for tracking performance against last year.
RevPAR ignores everything outside room revenue, such as food, spa or parking, and it ignores costs. A hotel can grow RevPAR through expensive OTA business and end up with less profit. That is why GOPPAR and TRevPAR exist as complements.
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