Above the fold is the portion of a webpage visible without scrolling. For hotel websites it is prime real estate, where the value proposition, booking widget and direct booking advantages should appear immediately.
Visitors decide within seconds whether a page answers their intent. A hotel homepage that fills the first screen with a slow slideshow and no booking entry point wastes its most valuable pixels, especially on mobile where the fold is small.
The practical checklist is a clear property identity, dates and guests selector reachable without scrolling, and the strongest direct incentive visible. Everything decorative can live below. Measuring scroll depth shows how many visitors ever see content placed further down.
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