The GDPR is the European Union's data protection regulation governing how organizations collect, use and store personal data. It applies to any hotel handling data of guests in the EU, regardless of where the hotel operates.
For hotels, GDPR shapes marketing consent, guest profile retention, camera surveillance policies and contracts with every vendor that touches guest data. Guests hold rights to access, correct and delete their data, and the hotel must be able to honor them.
The compliance basics are a lawful basis for each data use, explicit consent for marketing, processing agreements with vendors, breach notification procedures and documented retention periods. Fines scale with severity, but the operational driver is trust, guests increasingly notice careless data practices.
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